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Plant-Based Products Disrupting Massive Multi-Trillion-Dollar Market

Better Plant Sciences Canada (PLNT) USA (VEGGF) Offering Investors a Ground Floor Opportunity in $4.2 Trillion Wellness Market(1)

Press Release April 13, 2021:

Better Plant Announces Agreement with Faire Wholesale Marketplace for Jusu Home and Body Products

One of the best things an investor can do is invest in a ground floor opportunity.

That’s been proven with the green boom, technology, biotech, and even with e-commerce giants like Amazon.com and Facebook.

It also includes plant-based products — which is creating SUBSTANTIAL opportunity for related plant stocks like Better Plant Sciences (PLNT)(VEGGF).

All as millions of consumers shift to plant-based health and wellness products.

“Consumers are shifting their preference from chemical-based beauty products, owing to safety reasons, and are drawn towards ‘natural’ and ‘safe’ products. This, in turn, is likely to drive the adoption of vegan beauty products in the coming years. Furthermore, a growing number of social media channels and beauty bloggers are promoting makeup hacks using vegan beauty products. This, in turn, is boosting manufacturers of vegan beauty products,” added Prophecy Market Insights.(2)

The company is also exposed to a global vegan cosmetics market, which could be worth up to $20.8 billion over the next five years, according to Grand View Research.(3)

All on the belief that plant-based products are far better for their health, consumers are pushing for natural alternatives.

In short, what we’re witnessing is a massive trend that isn’t likely to fade any time soon.

Helping, Better Plant (PLNT)(VEGGF) Acquired JUSU Plant-Based Assets for $2.25 Million

Better Plant Sciences just completed its acquisition of Jusu, a Canadian health, wellness and lifestyle brand that focuses on premium plant-based products.

The acquisition consisted of the purchase of assets of Jusu Bars Inc., Jusu Body Inc. and Jusu CBD Inc. in an all stock deal for $2,225,000. Better Plant now carries on these businesses through its wholly owned subsidiary Jusu Wellness Inc. These assets are in addition to the Better Plant owned wellness brands Urban Juve, Wright & Well and NeonMind. The combined business of Better Plant now has over 400 product formulas in its catalogue and over 150 different products currently for sale under various brands.

“Jusu is an excellent addition to the Better Plant portfolio. We are focused on bringing the most innovative and premium plant-based products to market to help our customers optimize their health, and well-being,” said Penny White, CEO. “Our plan is to grow the Jusu business, which is currently generating revenues of approximately $60,000 per month, by optimizing sales through eCommerce channels, strengthening the brand and product offering, as well as expanding through a franchise model.”

The purchased assets include all inventory, packaging, raw ingredients, and intellectual property related to JUSU’s 300 plant-based products for the home, body and baby, as well as the eCommerce sites that sell Jusu products, customer lists, certain juice bar equipment, and all tangible assets relating to the Jusu juice bar retail location in Cadboro Bay, Victoria.

However, it’s not just the plant-based boom driving growth.

Better Plant Sciences Inc. (PLNT)(VEGGF) Could be a Game Changer in a Potential $100 Billion Psychedelics Market

Psychedelics are quickly going mainstream.

Over the last few months, Denver, Oakland, and Santa Cruz have recently legalized its use.

Even the Canadian government allowed four terminally ill patients with cancer to receive psilocybin therapy to help ease end-of-life distress. This is the first time in 46 years that an exemption has been given in Canada for patients to access such treatment.

The best part — such drugs are already proving to be a major game changer for millions of people all over the world.

“While the idea of using LSD, MDMA, and psilocybin (the main hallucinogenic compound in magic mushrooms) to treat mental health disorders is far from a trail-blazing concept, this whole area of research has been off limits for the better part of the last 50 years. Then, something strange happened… In 2018, the U.S. Food and Drug Administration (FDA) granted Breakthrough Therapy Designation (BTD) (for) psilocybin therapy for treatment-resistant depression.”(4)

Plus, with plenty of clinical trials supporting psychedelic treatments, like psilocybin mushrooms for the treatment of obsessive-compulsive disorder, PTSD, opioid addiction, alcoholism, eating disorders, depression and anxiety, it’s only a matter of time before big pharmaceutical companies begin to invest heavily, and incorporate psychedelics into their own drug pipelines.

Psilocybin may also help treat eating disorders and obesity, creating sizable opportunity for Better Plant Sciences Inc. (STOCK:PLNT).

In fact, its majority owned subsidiary NeonMind Biosciences has entered into a definitive agreement with Psygen Labs Inc. for the supply of psilocybin for NeonMind’s planned preclinical, and clinical trials to study the use of a drug product including Psilocybin for the treatment of food cravings and anxiety.

“Psilocybin is known to activate serotonin receptors,” says Dr. William Panenka, lead scientific advisor to NeonMind, “as a neurotransmitter, serotonin helps to relay messages from one area of the brain to another. Serotonin is responsible for some of the drivers which govern eating. We are very interested in furthering studies to test various dosing regimens for NeonMind to see the effects that psilocybin may have on the serotonin receptors that regulate food cravings.”

Better Plant Sciences (PLNT)(VEGGF) is Also Led by a Powerhouse Team

With significant potential industry growth, a “Hall of Fame” level management team of experienced executives and a significant first-to-market advantage, Better Plant Sciences Inc. appears well positioned for the months and years ahead.

Better Plant Sciences Inc.’s highly experienced leadership team is made up of proven leaders with extensive backgrounds and success stories from a variety of relevant industries, including…

Penny White
LLB, BA
Co-Founder, President & CEO, Director

Penny is a serial entrepreneur and securities lawyer with over two decades of experience in online music, international film distribution, mobile payments, blockchain technology, crowdsourcing, renewable energy, pharmaceuticals, e-commerce and c*nnabis. She is also co-founder of Merus Labs Inc. (TSX:MSL, NASDAQ:MSLI-Q), which was acquired by Norgine B.V. in 2017 for $342 million. Penny was recognized in PROFIT Magazine’s W100 most successful entrepreneurs and included in PROFIT 500 Fastest Growing companies in 2015 and 2016.

Tamara Melck
LLB, MBA
Chief Operating Officer, Plant Sciences Inc.

Among her career achievements, Tamara was instrumental in the growth of Canadian fashion retailer Aritzia (TSX:ATZ) as its Vice President, Corporate Operations and Executive Vice President, People & Culture. When she joined in 2001, Aritzia had 10 stores and 30 head office employees, and Melck built several of the corporate backend functions from scratch, helping Aritzia to scale its operations and achieve $743M in annual revenue and to reach a market capitalization of over $1 billion when she left in 2017.

Melck was a member and former chair of the Executive Committee of Aritzia, and she directly led and oversaw numerous departmental and cross-functional projects of all sizes to build the necessary infrastructure to enable growth. Aritzia is a vertically integrated, innovative design house of exclusive fashion brands. It reported net revenue of $743.3 million in Fiscal 2018.

Jeff B. Smith
MBA, BA
Chairman of the Advisory Board, Plant Sciences Inc.

Jeff Smith was the Global Chief Transformation Officer at Johnson & Johnson Consumer Companies, the world’s largest and most diversified healthcare company with worldwide sales of US$76 billion in 2017.

In his most recent role as Johnson & Johnson Company Group Chairman for Consumer North America, Jeff delivered strong organic growth, new growth levers such as Beauty Special Ops and the OceanX partnership, and oversaw several important strategic acquisitions including Vogue International LLC, La Lumière, and Neostrata. His division represented more than 42% of global revenue, delivering over US$6.5 billion in annual revenue with mid-single digit growth rates; spent over US$1 billion in marketing investment; delivered consistent market share increases and doubled the regional profitability. Jeff was on the Johnson & Johnson’s Group Operating Committee Executive.

Prior to acting as Chairman of Johnson & Johnson, in 2011 Jeff was appointed President, U.S. Skincare in the newly formed North American region. Jeff had full P&L responsibility for the Baby (JOHNSON’S®, AVEENO®) and Beauty Care divisions (NEUTROGENA®, AVEENO®, CLEAN & CLEAR®, LUBRIDERM® and KORRES® Natural products) within the United States. As President of Johnson & Johnson’s largest business unit, Jeff grew it from the third-largest skincare company to #1 in the U.S. over 3.5 years.

Amy Frankel
JD, BA
Corporate Secretary, General Counsel and Vice President, People, Plant Sciences Inc.

Amy Frankel has over 15 years of experience working with consumer product companies. In her various roles as in-house counsel, Amy has gained vast experience building, protecting and expanding international brands. Previously, Amy was Co-General Counsel of Aritzia LP (TSX: ATZ) and Associate General Counsel of Skechers USA Inc. (NYSE:SKX). Her expertise includes negotiating inbound and outbound licensing deals, developing intellectual property strategies, and managing international intellectual property portfolios. Amy’s experience also includes corporate governance for private and public US and Canadian companies, as well as a wide breadth of commercial matters, including distribution agreements and technology contracts.

Amy began her career as a business litigator in Los Angeles, appearing before numerous state and federal courts before moving in-house with Skechers. Amy practiced law in California for 10years prior to moving to Vancouver, BC. In 2008, she was admitted to the Law Society of British Columbia. Amy obtained her Bachelor’s degree from the University of California, Santa Barbara and her Juris Doctorate from the University of California, Hastings. She is licensed in California and British Columbia.

Rick Huang
MBA, CPA
CFO, Plant Sciences Inc.

Rick Huang served as CFO of Hanwei Energy Services corporation (TSX: HE).

Rick has also served as CFO of several other publicly traded companies, where he has managed all aspects of finance, banking, compliance, accounting, reporting, internal control, admin, and supporting the board of directors in financial oversight. He also has supervised all aspects of accounting for various subsidiary companies in Canada, China, Russia and Kazakhstan and consolidations under IFRS.

He has worked on investor relations activities, roadshow AGM preparations, and licensing agreements and has led various public equity financing projects raising funds of approximately $90 million and leading acquisitions of approximately $80 million. Rick has negotiated for international joint ventures, including drafting shareholders’ agreements, establishing international legal entities, and assets transfers. Rick also serves as Chair of the Audit Committee for Datable Technology Corp. (TSXV: TTM) and previously Chair of the Governance Committee and member of the Audit Committee of Poydras Gaming Finance Corp. (TSXV: PYD).

Why Better Plant Sciences Inc.?

There are many compelling reasons to consider Better Plant Sciences Inc.

  1. Better Plant Sciences Inc. is exposed to a potential $100 billion p*sychedelics market, as the company delves into psilocybin treatment studies for health issues, such as obesity. The company currently has 6 unique patent applications submitted, opening up a large pipeline for potential drug development.
  2. It’s exposed to a global vegan cosmetics market that could be worth up to $20.8 billion over the next five years. Better, it has more than 200 plant-based formulations.
  3. Better Plant Sciences Inc. is aggressively building strong direct to consumer strategies, and just recently announced its natural, plant-based Urban Juve products are now available in select Canadian retail chain Pharmasave stores in multiple provinces across Canada. Pharmasave stores in British Columbia, Ontario, Manitoba, and Saskatchewan are already carrying the Urban Juve Hand Sanitizer Liquid Spray.

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Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 11/30/2020 and ending on 12/04/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional five thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid one hundred sixty thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 12/07/2020 and ending on 12/09/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional five thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid one hundred sixty five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 12/10/2020 and ending on 12/11/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional five thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid one hundred seventy thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 12/14/2020 and ending on 12/18/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid one hundred eighty thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 12/28/2020 and ending on 01/01/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid one hundred ninety thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 01/04/2021 and ending on 01/08/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 01/11/2021 and ending on 01/15/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional fifteen thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred fifteen thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 01/18/2021 and ending on 01/22/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional twenty thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred thirty five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 01/25/2021 and ending on 01/29/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred forty five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 02/01/2021 and ending on 02/05/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred fifty five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 02/15/2021 and ending on 02/19/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred sixty five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 02/22/2021 and ending on 02/26/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred seventy five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 03/01/2021 and ending on 03/05/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred eighty five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 03/08/2021 and ending on 04/12/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred eighty five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.

Pursuant to an agreement between TD Media LLC and Winning Media LLC, TD Media LLC has been hired for a period beginning on 10/12/2020 and ending on 10/16/2020 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have not been paid. Pursuant to an agreement between TD Media LLC and Better Plant Sciences Inc, TD Media LLC has been hired for a period beginning on 04/13/2021 and ending on 04/16/2021 to publicly disseminate information about (VEGGF:US) (PLNT:CA) via digital communications. We have been paid an additional ten thousand dollars USD via bank wire transfer. We own zero shares of (VEGGF:US) (PLNT:CA). To date we have been paid two hundred ninety five thousand dollars usd via bank wire transfer to disseminate information about (VEGGF:US) (PLNT:CA) via digital communications.